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Subscriptions and selling plans

How the theme presents subscription options, and what Shopify needs from you first.

The theme is subscription-ready out of the box: when a product has selling plans, the buy box shows a one-time vs subscribe choice with the delivery frequencies and savings. What creates those selling plans is Shopify, not the theme.

Set up subscriptions

  1. Install a subscriptions app — Shopify’s own free Shopify Subscriptions app is the simplest start.

  2. In the app, create a selling plan — for example “Deliver every 4 weeks, save 10%” — and attach it to your products.

  3. That is it for the theme: the subscription choice appears automatically on those products, priced correctly, and the cart and checkout carry the plan through.

What the theme shows

  • A purchase-type toggle (one-time vs subscribe) with the saving shown in real money.
  • A frequency picker listing your plan options by name.
  • Subscription-only products (where you disable one-time purchase in the app) skip the toggle and go straight to the plans.
  • The cart drawer labels subscription lines with their plan name.

The marketing sections

Each style has a subscription pitch section on the home page — Verso’s subscription feature, M&F’s club panel, Baseline’s subscribe band. These are copy you write; pair their claims (“save 15%”) with the real numbers configured in your app so the page and checkout agree.

No selling plans in your store? The subscription UI simply never renders. You can leave the marketing sections hidden until you launch plans.

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